To present an end-to-end solution based on Dynamics 365 Sales for improving sales effectiveness and product targeting. Attendees will see how innovative technologies in IoT and Machine Learning are used together to generate tangible business value.
How can organizations optimize their sales channels and product targeting by building a 360-degree view of their customers in Dynamics 365 for Sales? The answer, and topic of this session, is with the help of Azure IoT and Machine Learning services! The use case described is the identification of common patterns of actions by consumers, classification based on criteria like age, gender, location, etc., and promotion of best-fit products and services. To achieve this objective, wearable and mobile devices are used and connected to the Azure IoT Hub for collecting information about location, commuting patterns and weather condition. All this information is then scored and evaluated in Azure Machine Learning to predict the best matching products and services. Targeted at software architects, developers and product owners, this session focuses on presenting all the technologies used to build the discussed use case and how to integrate them in an end-to-end fully functional solution.
16:30 - 17:15
CTO @ SXiQ Australia
Microsoft Regional Director, MVP & MCT